Step up to richer colors and more vivid details. LED backlighting delivers a stunning, more vibrant picture in a stylishly slim frame. Its brilliance is enhanced on select models with intelligent Smart Dimming™ zones that adapt to surrounding brightness for a deeper contrast that’s also more energy-efficient. Your E-Series savings continue even after your purchase. Its LED technologies are up to 50% more energy-efficient than comparable-sized LCD TVs lit with conventional CCFL technology. When compared to same size 2012 LCD HDTVs lighted with CCFL technology.